Opening a new market for industrial automation
Example company: Veyra Industrial
The opportunity
An established European manufacturer wants to grow in North America without relying on the next trade show. Its products are proven, but the local buying map is not. MarketAtlas builds a focused entry motion around plant investment, technical fit, and the partners who can turn interest into an installation.
What improvement could look like
Illustrative 90-day scenario. Example figures, not measured customer results.
- Qualified meetings / month
- Before: 5Modeled: 25
- Positive reply rate
- Before: 5%Modeled: 18%
- Signal-to-contact time
- Before: 5 daysModeled: 8 hours
First, define the segment.
- Who we build for
- Established industrial manufacturer · 1,200 people
- Who we reach
- Food and packaging plants adding production capacity, plus regional automation integrators in North America.
How the playbook works
- 01 / Segmentation
Define the plants you can win.
Work with sales and application engineers to divide the market by production process, equipment compatibility, service coverage, and project size. Build separate segments for direct plant buyers and integrators so a broad industrial list never becomes the strategy.
- 02 / Origination
Catch investment before the shortlist closes.
Custom scrapers track facility permits, expansion announcements, equipment tenders, and integrator directories. Join the signals to plant-level records, qualify technical fit, and score projects by timing and the strength of the buying evidence.
- 03 / Engagement
Connect the project to the right engineer.
Map the plant manager, engineering lead, and purchasing team. Build outreach around the actual expansion and a relevant application, while running a separate partner sequence for integrators with the right territory and installation capability.
- 04 / Offer
Lead with an application worth discussing.
Test a line assessment, an application review, and a partner introduction. Use the manufacturer’s approved technical evidence, then refine the offer around the throughput, integration, and service questions buyers raise.
- 05 / Optimization
Build the regional sales playbook together.
Connect meetings, project stages, and distributor feedback to the CRM. Weekly reviews with the regional sales team compare direct and partner conversion, remove weak-fit projects, and concentrate effort on the segments producing qualified evaluations.