One account. One targeting order. Every channel aligned.
Targeting OS turns qualification into tier-based multichannel routes so ads, email, LinkedIn, SMS, and calls work as one coordinated system, then improves the touchpoints daily.
Teams looking for multichannel outreach software with ads usually need one account-level order, not more isolated tools competing for the same buyer.
Built for account control, not another disconnected sequence builder.
Tier. Route. Run. Improve.
Tier the account
Use qualification to decide how much budget, touch density, and human effort the account should receive.
Build the order
Map channel mix, persona sequence, waits, branches, and escalation inside one account canvas.
Run the lanes
Work buyers, champions, and decision makers through different motions instead of pushing one generic cadence.
Tune the motion
Update the touchpoints and branch logic as performance shows a better route for that account type.
The route changes with the account.
Qualification does not just rank the account. It decides how aggressive the motion should be, which personas should move first, and how much paid and human effort the account should receive.
Tier 1
Dense targeting orders with paid warming, faster follow-up, and more human intervention.
Tier 2
Balanced motions that stay coordinated without spending like a top-priority account.
Tier 3
Lighter nurture and slower escalation until the account earns a stronger route.
Influencer
Create awareness and practical relevance before the commercial thread gets heavier.
Champion
Give the account a forwardable proof stack and a reason to keep the motion alive internally.
Buyer
Move into workflow fit, implementation confidence, and business-case clarity.
Decision maker
Reduce risk, support approval, and turn the route into a commercial conversation.
Not a sequencer
The job is not sending touches. The job is deciding the right route for the account.
Not one cadence for every account
Tier, personas, and escalation all change with the account instead of staying fixed.
Not frozen after launch
The targeting order keeps changing as the team learns which versions actually move the market.
The targeting order gets stronger when the rest of the platform feeds it.
Market Map defines the accounts. Signal Atlas adds timing. Navigation Engine decides what should be promoted, paused, or redesigned next.
Programs that need coordinated account motion.
Use the targeting order to run paid and outbound motion with less collision and better commercial timing.
Want to see one account routed this way?
We can show how one qualified account would be tiered, sequenced, and escalated inside a cleaner targeting order.