Get a clear MarketAtlas estimate.
In a short call, we scope the right commercial model, show what we would audit and optimize first, share what we are seeing in your vertical, and tell you which guarantees we can credibly stand behind.
Commercial model
What this replaces before you build it in-house.
Most teams are not comparing this to another tool. They are comparing it to hiring, tooling, and absorbing the operating risk before the workflow is proven.
Typical internal build
4 core roles + tooling
Illustrative total
$670K+/yr
Illustrative internal buildout. Actual staffing and software costs vary by market and scope.
Operating team
Typical internal build
Acquisition lead, SDR, and 2 engineers before the workflow is proven.
MarketAtlas
One accountable operating layer with weekly execution against agreed KPIs.
Software stack
Typical internal build
10+ tools to source accounts, route signals, manage outreach, and monitor output.
MarketAtlas
Operator support and workflow orchestration inside one commercial model.
Commercial structure
Typical internal build
Headcount and tooling risk come first, even if the motion is still unproven.
MarketAtlas
Fixed fee first. Aligned upside is only discussed after proof.
Protection
Typical internal build
No KPI protection if the build misses the mark.
MarketAtlas
50% of the quarter can roll forward if agreed KPIs are missed.
Your modern-day distributor, if you want it.
This is not the core offer. It is the optional commercial layer for teams that want MarketAtlas to take on more of the distribution engine after the workflow is already proven.
Fixed fee first. Shared upside after proof.
We do not price upside before the system earns it. The build, proof, and operating layer come first, and the switch criteria are defined up front.
Fixed first
Pay to build and prove the workflow before upside gets discussed.
Switch on proof
The commercial model only changes when the pipeline, revenue, or conversion thresholds defined up front are hit consistently.
Aligned upside
Share economics after the system has earned the right to scale.
If you choose it, MarketAtlas can become a deeper distribution layer after proof.
How it changes
Three states. One model shift.
Build on fixed fees
Fixed feeLaunch the workflow, prove the motion, and get the first loops live.
Make it repeatable
ThresholdsTighten targeting and routing until the agreed thresholds hold consistently.
Share the upside
Revenue shareOnly then does the optional distributor layer become relevant.
Switch trigger
This only matters if you want the optional distribution layer and the pipeline, revenue, or conversion thresholds defined in the commercial agreement are hit consistently.
Stop guessing. Start engineering your market.
Book a strategy call with a market engineer. We'll show you where your current motion is leaking, what your market actually rewards, and what a system built for your company could look like.